Interviews, Featured In Andrew Mall Interviews, Featured In Andrew Mall

Rock That Doesn’t roll, “Bookstore Guys”

Rock That Doesn’t Roll podcast (2023). Who could a 1990s Christian rock aficionado turn to in order to find the latest and greatest releases? For mainstream music fans, tastemakers included record store clerks of 1990s indie music stores, or retail juggernauts like Tower Records and Wherehouse - the kind of superfans depicted by Jack Black in High Fidelity. But for many evangelical teens of the 1990s, record stores were not the place to find kid-tested, parent-approved music. For that, Christian teens usually had to go to Christian bookstores.

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Author Meets Critics: Andrew Mall’s God rock, Inc.
Conferences, Presentations, God Rock Inc Andrew Mall Conferences, Presentations, God Rock Inc Andrew Mall

Author Meets Critics: Andrew Mall’s God rock, Inc.

AAR (2023) “author meets critics” panel on God Rock, Inc. Panelists will consider how Christian music as a niche business shapes religious communities in the United States (and beyond), as well as how its many genres and subgenres - pop, rock, metal, rap, hip hop, praise and worship, etc. - reflect and shape evangelical Christian politics, practice, and theology.

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Collaborative Ethnography at Furnace Fest: Initial Findings on Affect, Community, and Commerce in Hardcore
Presentations, Guest lectures Andrew Mall Presentations, Guest lectures Andrew Mall

Collaborative Ethnography at Furnace Fest: Initial Findings on Affect, Community, and Commerce in Hardcore

Colloquium presentation (2022). At Furnace Fest (Birmingham, Alabama), attendees travel from across the U.S. and Canada for three days of emo, hardcore, metal, and punk performances. Based on ongoing fieldwork, in this talk I consider what my research collaborators and I have learned so far about working together—both in terms of our research methodologies and in terms of festival organizers and their communities.

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Furnace Fest Community: A Public Conversation
Presentations, Interviews Andrew Mall Presentations, Interviews Andrew Mall

Furnace Fest Community: A Public Conversation

Public research presentation (2022). Prior to Furnace Fest 2022, I helped organize a public conversation as part of an official pre-fest event. The plan was to present some of our initial research findings and moderate a public conversation with the participation of two of Furnace Fest’s organizers and one of the Furnace Fest Community moderators.

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(Post-)Christian Hardcore, Community, and Nostalgia at Furnace Fest
Conferences, Presentations Andrew Mall Conferences, Presentations Andrew Mall

(Post-)Christian Hardcore, Community, and Nostalgia at Furnace Fest

Conference presentation (2022). At Furnace Fest 2021 (Birmingham, Alabama), attendees traveled from across the U.S. and Canada for three days of emo, hardcore, and metal performances. Based on ongoing, collaborative fieldwork in the Furnace Fest community, in this paper I build upon prior work that posits festivals as physical places for imagined communities (Mall 2015; cf. Anderson 1991 [1983]) and scenes (Mall 2020) to consider how music festivals, as sensational forms (Meyer 2009), substantiate musical community itself (see, e.g., Shelemay 2011).

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Musicking the Right Way: Performing Ethics and/as Aesthetics at Christian Music Festivals
Conferences, Presentations Andrew Mall Conferences, Presentations Andrew Mall

Musicking the Right Way: Performing Ethics and/as Aesthetics at Christian Music Festivals

AMS conference presentation (2021). Cornerstone Festival performed its organizers’ ethics into being, witnessed in its do-it-yourself scrappiness, its (at times) overwhelming sonic chaos, its sanctioned attendee-operated “generator stages,” and its willingness to engage difficult theological questions. From one perspective, this reflects a tautological relationship between orthodoxy and orthopraxy grounded in theology; another perspective reveals the co-constitutiveness of ethics and aesthetics grounded in practice. To recast Jeffers Engelhardt’s “right singing,” at Cornerstone, if the performing was right, then the ethics expressed in that performing were right, and if the ethics were right, then the musical practices grounded in those ethics were right. In this paper, I draw on theories of music and ethics rooted in Christian musicking to generate a theoretical framework that situates these practices not within a shared faith but rather within a shared ethical framework irrespective of religious belief.

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An Origin Story
Books Andrew Mall Books Andrew Mall

An Origin Story

When I was growing up, my family attended a Southern Baptist church in New Jersey. I was first introduced to Christian rock in the 1990s but didn’t start researching it until 2009. In this piece — a longer version of the origin story to God Rock, Inc. found in the book’s introduction — I describe discovering and abandoning Christian music during my adolescence, ultimately rediscovering it (with more than a little help from my youngest sister).

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“God told me to give my records away”: Keith Green and the Ethics of Commerce in the 1970s U.S. Christian Music Industry
Conferences, Presentations Andrew Mall Conferences, Presentations Andrew Mall

“God told me to give my records away”: Keith Green and the Ethics of Commerce in the 1970s U.S. Christian Music Industry

SAM conference presentation (2021). “God just told me to start my own label and give my records away.” So spoke Christian songwriter Keith Green to Billy Ray Hearn, his record label’s founder and owner, in 1979. Green was convicted that his music could not minister to those who most needed to hear God’s message unless it was freely available. In this paper, I examine Green’s career to illustrate how one artist navigated the delicate balance of ethical and commercial imperatives. I argue that ethical objectives can be just as important as aesthetic or commercial ones, particularly in their ability to establish markets’ boundaries.

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“Lift Each Other Up”: Punk, Politics, and Secularization at Christian Festivals
Conferences, Presentations Andrew Mall Conferences, Presentations Andrew Mall

“Lift Each Other Up”: Punk, Politics, and Secularization at Christian Festivals

IASPM-US conference presentation (2021). When the members of Flatfoot 56, a Celtic punk band from Chicago, speak of “brotherhood” at AudioFeed, a Christian music festival, they refer to congregational cohesion; at a secular punk venue, however, scene unity is just as likely an interpretation. Whereas Christian punks sacralize secular places, such as the bars and nightclubs where they often perform, this paper suggests that bands like Flatfoot 56 might be thought to secularize sacred places (i.e., Christian festivals) by decentering U.S. evangelicalism’s most controversial public positions. Through an ethnographic analysis of Flatfoot 56 performances, considering what is sung/spoken aloud and what is not, this paper argues for a nuanced, mediating perspective that recognizes an ambivalence about identity politics among many evangelical subculturalists moving between secular and sacred spaces.

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Interviews, Featured In Andrew Mall Interviews, Featured In Andrew Mall

“God Is My Girlfriend”: Christian Rock and Niche Genres with Andrew Mall

Money 4 Nothing podcast (2021). Christian music and especially Christian rock is a world of its own, a self-contained universe that mirrors the trends and styles of the mainstream. But how does it work? And what can it tell us about the interactions between audiences and industries that structure popular music? We talk to Andrew Mall, the author of God Rock, Inc.: The Business of Niche Music, to explore everything from the Jesus People to Christian metalcore, while discussing how the complex relationship between sacred and secular pop can help us understand the ethics, aesthetics, and boundaries that define musical genre.

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“As For Me and My House”: Christian Music Executives Roundtable
Publications, Articles, Roundtables Andrew Mall Publications, Articles, Roundtables Andrew Mall

“As For Me and My House”: Christian Music Executives Roundtable

Journal of Popular Music Studies (2020). At the 2018 IASPM-US conference in Nashville, I organized a roundtable of Christian music executives. This was a unique opportunity to hear Christian music executives discussing the unique challenges and issues they face in a popular music market for which religious identity is necessarily a core component. Roundtable participants have worked in A&R, executive leadership, higher education, music ministry, music super- vision, production, publishing, radio promotions, and recording, among other roles, and represent more than 100 years of cumulative experience as music industry professionals.

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Music Festivals, Ephemeral Places, and Scenes: Interdependence at Cornerstone Festival
Publications, Articles Andrew Mall Publications, Articles Andrew Mall

Music Festivals, Ephemeral Places, and Scenes: Interdependence at Cornerstone Festival

Journal of the Society for American Music (2020). Cornerstone was an annual four-day-long Christian rock festival in Illinois that ran from 1984 until 2012, first in Chicago’s northern suburbs and then on a former farm in the rural western part of the state. This article examines the production of space and place at Cornerstone. In doing so, it contributes a vital link between scene theory and the growing ethnomusicological literature on festivals.

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“Lift Each Other Up”: Punk, Politics, and Secularization at Christian Festivals
Publications, Chapters Andrew Mall Publications, Chapters Andrew Mall

“Lift Each Other Up”: Punk, Politics, and Secularization at Christian Festivals

Christian Punk, Bloomsbury (2020). This chapter focuses on the Chicago-based Christian Celtic-punk band Flatfoot 56, analyzing their performances in secular venues and at the Christian music festivals Cornerstone and AudioFeed. Arguing that Christianity and punk are inseparable to the band’s identity, the chapter analyzes their approach to religious communication in songs and from the stage. The chapter also addresses the evolution of Christian music festivals and the tensions around youth-focused niche forms of Christian music, such as punk.

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“As for me and my house”: Nashville, the Home of Christian Music
Conferences, Roundtables Andrew Mall Conferences, Roundtables Andrew Mall

“As for me and my house”: Nashville, the Home of Christian Music

IASPM-US roundtable (2018). For this roundtable, current and former Christian music professionals who have worked in A&R, executive leadership, higher education, music ministry, publishing, and radio promotions, among other roles, address the unique challenges that face Christian music. With many combined decades of experience in organizations large and small, our panelists are well-attuned to the city’s centeredness to the Christian music industries. We consider how Christian music has impacted Nashville, address the difficulties of maintaining a profitable business while conducting a ministry, and consider the boundaries of Christian music—increasingly porous as they are—in the broader contexts of globalized entertainment.

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Abandoning Shelters: Christian Popular Music and Crossover Strategies
Conferences, Presentations Andrew Mall Conferences, Presentations Andrew Mall

Abandoning Shelters: Christian Popular Music and Crossover Strategies

IASPM-US conference presentation (2017). In this paper, I critically analyze the strategies of two crossover cases: Amy Grant, who became the first Christian pop singer with a number-one Billboard Hot 100 single following the 1991 release of “Baby, Baby,” and Tooth and Nail Records, a Christian metal and punk label whose artists straddle multiple margins, crossing over from one to another. In doing so, I build upon the works of Hebdige, Toynbee, Weisbard, and others to theorize crossover as a process through which niche markets change over time.

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“This is a chance to come together”: Subcultural Resistance and Community at Cornerstone Festival
Publications, Chapters Andrew Mall Publications, Chapters Andrew Mall

“This is a chance to come together”: Subcultural Resistance and Community at Cornerstone Festival

Congregational Music-Making and Community in a Mediated Age, Ashgate (2015). Based on historical research and ethnographic fieldwork in 2009–2012, including two summers volunteering as festival staff, this chapter examines the ways in which Cornerstone’s imagined community was constructed, manifested, perpetuated, and mourned. This work participates in a growing literature on contemporary Christian congregational music practices and contributes to scholarship in ethnomusicology and popular music studies that address explicitly peripheral musical activities.

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Publications, Encyclopedia Entries Andrew Mall Publications, Encyclopedia Entries Andrew Mall

Christian Popular Music, U.S.A.

The Canterbury Dictionary of Hymnology, Canterbury Press (2013). Christian popular music is an umbrella category for a sonically diverse repertoire of late twentieth- and early twenty-first-century evangelical Protestant commercial popular music. It encompasses several distinct subcategories based on musical genre, industrial context, or function including, but not limited to, Jesus Music, Contemporary Christian Music (CCM), Praise & Worship music, and Christian rock.

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Publications, Encyclopedia Entries Andrew Mall Publications, Encyclopedia Entries Andrew Mall

Billy Ray Hearn

The Canterbury Dictionary of Hymnology, Canterbury Press (2013). A visionary and innovator in the Christian music industry, Hearn is primarily known as the founder of Sparrow Records, currently a part of the Capitol Christian Music Group family of record labels and distributors owned by Universal Music Group, a subsidiary of media conglomerate Vivendi.

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Christian Rock
Publications, Encyclopedia Entries Andrew Mall Publications, Encyclopedia Entries Andrew Mall

Christian Rock

Encyclopedia of Popular Musics of the World, Continuum (2012). the emergence of Contemporary Christian Music (CCM) in the early 1970s as the dominant category of popular music marketed to white evangelical Christians, there have been Christian recording artists whose music has failed to meet the aesthetic, contextual, economic, ideological, lyrical, stylistic or theological requirements of the US CCM recording industry. Early ‘Christian rock’ artists’ theological message located them on the periphery of the secular popular music recording industry, while their aggressive sound—heavily influenced by contemporary rock music—located them on the periphery of the existing Christian music recording industry, which focused primarily on sacred music and hymnody.

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