Featured In, Interviews Andrew Mall Featured In, Interviews Andrew Mall

“Dynamic Pricing” Was a Top Contender for Word of the Year. Here’s Why It Got Consumers So Worked Up in 2024

CNBC (2024). “Dynamic pricing” made Oxford University Press’ shortlist for the word of the year in 2024. Although the practice has been around for years, a recent surge in demand for sought-after concert tickets, such as Taylor Swift’s Eras Tour, brought dynamic pricing back into the spotlight.

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