Journal of Popular Music Studies (2021). At the turn of the twenty-first century, vinyl records had remained a steady if unsubstantial component of recorded music revenue in the United States. But sales of physical media started declining steadily in 2001 in a seemingly unstoppable slide the RIAA attributed to digital piracy. Then a funny thing happened: although CD sales continued to shrink, by the end of the decade vinyl record sales had started growing, reaching $88.9 million in 2010—a revenue level not seen in two decades. In this article I trace these trajectories in more detail, considering how the trajectory of vinyl record sales in the twenty-first century both confirm and frustrate concepts of revival.