Welcome

I’m Andrew Mall, an author, teacher, researcher, and Associate Professor of Music at Northeastern University in Boston, Massachusetts. More about me and my work >>

God Rock, Inc.
The Business of Niche Music

Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets’ boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s.

GodRockBook2.jpg

Featured RELEASE

EXTRAS

Get In Touch

If you’d like to know more about my work, invite me to speak, or interview me for your own project, drop me a line and let’s connect.